Data Science Marketing

Marketibble Service Types:

• Develop, implement, and refine core marketing measurement frameworks and models for user growth and marketing sophistication including customer segmentation, retention strategy, multi-touch attribution, churn, CLV, ROI, experimentation, and recommendation to drive marketing personalization across all channels working cross-functionally with the marketing teams on our core growth initiatives 

• Build affinity and propensity models to refine campaign audience selection to target the right people, at the right time and in the right place 

• Generate marketing-specific data products, including predictive and descriptive models through marketing-specific data sources and enhance data collection methodologies 

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