Many online schools know that the competition is high and their institution must be visible online on the front pages of Google and Bing searches. Schools are looking for D2C educational marketing strategies that will drive organic views and engagement and drive High ROI paid campaigns. The challenge that schools face is featuring the extensive curriculum, choices of courses, additional programs in a way that Google crawls and understands. Most educational institutions dump these content on their website without a clear content and keyword strategy and are not creating new content. And that is why their sites are not climbing up in rankings on Google and Bing. This is why institutions should reach out to credible and experience D2C marketing companies that handle educational marketing.