Product marketing is marketing a product's unique selling proposition based on an insight or a pain point that the product is addressing. Product marketing involves explaining and creating an emotional connection with the paint point or needs of a consumer and how the product helps solve the problem.
The next stage in product marketing is introducing the product, its technology, and its ability to address the problem and its core differentiation from the competition.
And finally, to close the loop, product marketing involves sharing the proof of the benefit that product provides and the kind of credentials and evidence that back the benefits of the products and its claims.
These days on D2C strategy for products, it goes a step further where product reviews and product recommendations, and even social media videos on the products (reviews/testimonials) are crucial in helping a consumer decide on purchasing a product.