Search Engine Optimization
Marketibble Service Types:
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Support the search engine optimization (SEO) strategy (includes segmentation, gap assessment, landing pages)
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Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic
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Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
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Optimize existing content and produce new content with the most SEO value
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Research and analyze competitor link building activities and SERP (Search Engine Result Pages results
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Implement link building strategy and campaigns
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Maximize link building gains and prioritize outreach activities
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Ensure SEO best practices in newly developed and existing code
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Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
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Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance